01

Action Required

Create enrollment period for new track year

Why important?

State requirements for posting.

Keep it simple—copy last year's settings.

02

Review sales funnels messages + timing

Why important?

Ensure marketing language is optimal and messages are accurate

Sales funnels are the perfect place to showcase your school! Promote videos and interviews, tours, information events—get families excited about your school.

Don't forget about your text messages—parents are more likely to read text over email.

03

Add onboarding dates

Why important?

Attract prospective families with social activities and informational events

These events are shown to prospective families on their Dashboard. Include events that will attract prospective families like Fun Run, School Carnival, Back-to-School night, first day of school, summer family event, etc.

04

Review lottery dashboard

Why important?

Ensure spots not being held up by stale applications

Before running a lottery, review the Dashboard to 'zero out' the following categories (2 and 3 will hold up available spots):