People, Preparation, Progress — Payette.
People refers to the initiative to better connect to the community and schools, making the school staff part of the traditions and culture. “Teachers... you know” could lead into an ad campaign for a new brand awareness push. Preparation refers to the CTE program and it’s advantages of being prepared for an early start to independence. It is important to communicate progress within schools—this shows an investment and forward-thinking to build trust and possible involvements with the audiences. The graphic elements are a mix of traditional views of a smaller community while showing innovation, modernity and progress.
salt lake city, utah
A Guided Path Beyond the Classroom
Inside these walls wont find teachers—you will find determined teachers with one mission. Inside these walls you wont find students —you will find engaged students with adventurous spirits. The vision of this approach is to capture the elevation in education. We show engagement and success in a warm and sincere way by celebrating the students. We show a level of sophistication and seriousness to convey that we are invested in each life and how it betters our world beyond school.
We are here to shed a new light on education. Learning starts with the individual—we believe if we can enlighten one student, it can impact others to take a lead in their own education and service in the community. By looking at education in a different light, our message and brand needs to look and feel different. We do this by leading out with a high-contrasting color palette and bold typography. This helps us stand apart from the norm, causing people to think that our approach is different and our results are bright. Above all, we strive to highlight student success, achievements and their excellence.